The Y&G project aims to promote gender equality in Vietnam by increasing youth engagement and participation. In collaboration with prominent journalists and pioneer business advertisers, the project addresses gender stereotypes to change public opinion and behaviour in the three biggest cities in Vietnam towards equality between men and women in all spheres of life.

The project deploys a comprehensive set of interventions that combines: (i) behaviour change communications that inspire change; (ii) recurring calls for action among the public; and (iii) acknowledgement and awards for champions. The changes in the three cities will inspire further change in the rural population through media communications as well as through youths’ direct influence on their relatives and friends in their home villages. Through this comprehensive strategy, the public’s concepts of certain roles, positions, careers, thinking and behaviours as confined to men or women alone will gradually change towards a fairer and more equal representation of gender roles.

Objectives

The overall objective of the action is to promote gender equality in Vietnam by increasing youth engagement and participation in addressing gender stereotypes. 

This will be realized through achievement of these three specific objectives:

  1. Youth become gender equality change-makers in the community.
  2. Media and businesses transform their practices to produce gender sensitive communications and advertisements.
  3. Men and women in Hanoi, Da Nang and Ho Chi Minh City acquire gender sensitive behaviours.

Location

Ha Noi, Da Nang, and Ho Chi Minh City

Key results

1000 youth in 5 universities; 20 community and university-based youth groups; 50 enterprises; 100 journalists; 3 million women and men living in Hanoi, Da Nang and Ho Chi Minh City.

youth address gender

Milestones

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