Gender Stereotypes against Female Leaders in the Vietnamese Media

Paper author: 
Vũ Tiến Hồng, Dương Trọng Huế, Barbara Barnett, Tien-Tsung Lee.
Paper publication date: 
Thursday, January 12, 2017

This report is part of an effort led by Oxfam in Vietnam in order to provide empirical research on gender stereotypes and prejudices against women’s leadership in Vietnam. It was conducted by a team of researchers in late 2015 and early 2016. The report seeks to answer several questions including the portrayals of female leaders in the news in Vietnam, journalists’ attitudes to and perception of women’s political leadership, and how these attitudes and perceptions may influence news content production. It also provides  recommendations for interventions. Ultimately its goal is to contribute to changing the biased perception of women’s leadership among the media and the public in Vietnam, thus helping increase the representation of women in the country’s legislative, administrative and business systems. The report is based on a review of the literature and an analysis of original data  collected in late 2015 and early 2016. This report analyzes three types of data including news content, survey and in-depth interviews. The report begins with a section on the context of women’s leadership in Vietnam. The second section is a brief review of the literature. Here, we provide rationale for the project. The subsequent section focuses on the methods used in conducting the research. The fourth section presents the findings. Recommendations are discussed in the last section.


Attached documents include Full Report (both English and Vietnamese versions) and Executive Summary (both English and Vietnamese versions)